Definition of what CRM means:
Customer
A Customer is someone who makes use of or receives the products or services of an individual or organization
Relationship
A Relationship is a way in which customers and organizations are connected to each other
Management
Management is the process by which the relationship between customers & organizations is handled efficiently & effectively
How can CRM help you achieve your company's goal?
CRM connect's the different teams of an organization & provide a 360-degree customer view to all employees. It helps increase productivity, enhances communication, which, in turn, improves your customer service.