The Best CRM Software For Every Business in 2021

For business owners to focus solely on growing their company, streamlining various organizational processes is of utmost importance. This includes sales, marketing, customer service, and other business processes. Here, CRM software can prove to be a valuable asset. If you want to know how CRM can help your business, then here is everything you need to know along with the best CRM software for every business in 2020.

1] What Is A CRM Software?

In simple words, CRM software allows companies to connect their different departments (sales, marketing, customer services) across locations so that they can easily access real-time client data from one centralized unit. This helps boost coordination between teams and across departments, leading to superior customer service that can be personalized to suit individual needs and requirements.

The online CRM software is much better than traditional legacy systems, as it offers excellent functionalities. Also, the combination of SaaS and Cloud computing makes it easier for employees to directly access the required information, no matter where they are located through a simple internet connection.

The best part, cloud-based softwares for CRM are also cost-effective systems that can help a company to grow and scale. Plus, irrespective of the business size, a CRM system can help accelerate your business growth in numerous ways.

2] Why Does Your Business Need CRM? 

If you are still not convinced, then here are a few CRM statistics that emphasize why a business needs a CRM system.

• Businesses that use CRM software see an increase in sales by 29%, an increase in sales productivity by 34%, and an increase in sales forecast accuracy by 42%. (Salesforce)
• 91% of businesses with 10 or more employees use CRM software. (CRM Magazine)
• CRM software can help enhance customer retention by up to 27%. (Trackvia)
• Businesses that use CRM get an average return of $8.71 for each dollar spent. (Nucleus Research)
• A CRM system can help improve the conversion rate by up to 300%. (Cloudswave)

These are some of the CRM software industry statistics. For in-depth information about CRM software market share and other trends, check out this article.

3] What Are the Benefits of CRM Software? 

Those using the CRM platform for their business are already aware of the several benefits that it offers. The diverse CRM applications help boosts the productivity of the workforce. The latest customer relationship management (CRM) software is also easy to use and doesn’t require much training, making it easier for the employees to adopt this system.

Also, the biggest benefit of CRM software is that it helps streamline various business processes, which helps increase sales. Below are a few ways the CRM platform can help your business.

• Data Security: By using theCRM software, you can be assured that all sensitive customer data and business information is safe and secured on a single robust platform.
• Automation: Another benefit, it allows you to automate everyday tasks, be it automating lead assignment or emails or the follow-up process. This helps close more deals in less time. Plus, it helps deal with any customer issue on an immediate basis, before it becomes a major problem.
• Customization: CRM systems understand that different businesses need different functionalities to improve their various processes. As such, it offers the customization feature, which helps businesses tweak various functionalities as per their teams need.
• Integration: CRM systems also offer you built-in integration features for emails, marketing, eCommerce etc which ensure that you can continue to use your favourite applications uninterrupted.
• Contact Management: CRM systems take away the hassle of managing your entire contact database. It organizes your contacts (new and old) systematically, helping you to easily find the information you want, in less time, which aids in the sales process. What’s more, it also allows you to store contact information from multiple channels; emails, social media, etc.
• Customer Segmentation: To ensure businesses get more sales, the CRM system offers customer segmentation that allows you to break prospects into different target groups based on their age, location, gender, etc.
• Reporting: From lead generation and closed deals to identifying problems and resolving bottlenecks, the CRM reporting system gives you a complete overview of the entire sales and marketing process allowing you to monitor all activities carried out by your team, so you can easily measure the ROI of your company.

4] Which Are the Best CRM Platforms in 2020? 

At present, there are several best CRM platforms that you can choose from based on your budget and business needs. However, among them, the top CRM systems in 2020 that are quite popular are as follows;

5] Which is the Best CRM For Small Business? 

Few things to consider when choosing CRM software for small business are usability, automation, mobile compatibility, customer support, and pricing.

• Usability: For a small business, a complex or challenging CRM platform is not a great idea. When you choose a CRM platform, take into consideration its usability – how easy and simple is it to learn and use. This will lead to easier adoption across the organization.
• Automation: Mostly all best CRM for small business offers the automation feature for repetitive business tasks. If you require automation for specific activities, then it is important to check whether the CRM system provides you with customization that’ll help you to get the required automation.
• Mobile Compatibility: Easy accessibility across all mobile devices (Android, iOS, and Windows), is another thing you need to check before selecting a CRM platform for your business.
  
• Customer Support: A robust customer service with multi-channel support (email, phone, live chat) is another requirement that you should consider, as it can be a great help in case of technical issues and other queries.
• Pricing: Not all of the best CRM systems for small business have affordable pricing. However, compromising on essential functionalities for the sake of price is not an option. So make sure that you take into consideration the pros and cons of each system, and not base your decision solely on the price tag.

#Conclusion

CRM software platforms are a worthy investment that makes staying on top of all the activities and tasks within your organization an easy job. This multi-functional software for businesses helps simplify communication across all departments, irrespective of the location. The best part, it can be easily adapted to suit varying business needs. Thus, ensuring that it is a part of your growth, never becoming obsolete.